foThis remarkably big tube of toothpaste made of lightbulbs is Swedish first animated advertisement. The Stomatol toothpaste was the first product being advertised for through mass media. Located in Slussen in Stockholm, this ad has been a landmark since 1909. After dark, you can see the toothpaste being squeezed out of the tube.
- Take a visual tour of Stockholm & Sweden!
- Check out this interactive map (short tutorial) for the specific details to help you plan your trip and more articles and photos (zoom out) about the area!